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San Sebastián, Spain

project

Stella Surf Club

Created purely out of my love for the beach and a great bikini.

services / logo suite + word mark, packaging design, brand pattern, color story, brand voice + sample copy
project type / concept brand, self-initiated
programs / Photoshop, Illustrator, Figma

Project Description + Visual Identity:

Stella Surf Club is a swimwear and lifestyle brand based in San Sebastián, Spain, built for the girls who belong near water.

Pulling reference from 1960s Basque surf culture, Stella Surf chases one specific feeling, being sun-kissed and sandy after a long beach day (or 100 of them).

Most swimwear branding leans one of two ways: glossy resort-luxury or loud, saturated surf-core. As a swimsuit connoisseur myself, I felt the market was missing something in between. A brand that pulls from vintage surf aesthetics but speaks with a voice that actually resonates in the digital age.

Shadow of a person hanging laundry on a clothesline, with text overlay reading "Stella Surf Club, San Sebastián, Spain."
A background of pearl-like seashells with the text 'Stella Surf Club' in bold, beige letters inside a dark brown rounded rectangle.
A woman in a bikini holding a surfboard on a sandy beach with the text "Stella Surf Club" overlaid.
A logo featuring a stylized 'S' on a dark background, set against a sandy surface.
Green box with white text that reads "STELLA SURF CLUB" placed on a textured off-white surface.
Close-up of patterned wrapping paper with gold seashell designs, partially covered by a yellow note labeled 'SELLA' and the text 'San Sebastian, Spain' and a website address.
A metallic bowl with a chain attached and two tags hanging from it, one black labeled "Stella Surf Club" and one green tag. The scene appears to be indoors with a gray background.
Line drawing of four beach-related items: sunglasses, a kite with a fish-shaped tail, a seashell, and a starfish.
Color palette featuring vertical bars in shades of brown, yellow, green, blue, and pink.
Pattern of black and white seashells arranged in a repetitive pattern.
A promotional graphic for Stella Surf Club featuring a black and white image of a person swimming in water with nautical-themed text overlay, including the club's name and information about bikinis made in Spain.
Package of Stella Surf Club clothing with measurements, color options, and care instructions, made in San Sebastián, Spain.

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