client

Dirty Boulevard

“Dirty Boulevard a no-algorithm street with genre-less musical jaunts. Post Punk to French Mile to Brit Pop to Jazz Badass to Rock Immortals and Song Genius. Occasional Moderate sarcasm, social mockery, and a Tom Waits song every show. Music Moves the Soul.”

Playing on Salt Lake City’s community radio KUAA 99.9 fm

programs

Illustrator
photoshop
FIGMA

merchandise
logo Design
digital + Print

services

Black vinyl record with a white label that reads "Dirty Boulevard KUAA 99.9 FM MUSIC FEEDS THE SOUL. SATURDAY'S" in pink text.

Project Description + Visual Identity:

Originally hired for merchandise design. Quickly, I saw the opportunity to create a cohesive and consistent visual identity.

Let’s be real Dirty Boulevard is cool, it’s the type of radio station where you actually get to listen to all your favorite genres, not just the top 10 hits of the months over and over and over again. It needed branding that reflected its eclectic and vibrant nature.

So that is exactly what I did.

Custom typography for the primary logo that feels just as unique as the show. It’s a little punk rock, grungy, yet funky enough to relay the “genre-less” nature of DB.

The color pallet is bold, vibrant, and packs a punch. Perfect for adding a little extra oomph in a poster, social graphic, or t-shirt. They all look great together, but can stand alone and still make impact.

Objective:
Eclectic. Fun. No Limits.

A collage of various punk, rock, and metal band stickers, artwork, and posters, including a black skull with a second skull's face layered inside, words like 'trash machine,' 'lost and found,' and 'star drive,' surrounded by abstract shapes, wires, and electronics.

mood board and overall vibe

color palette

Black T-shirt featuring a skull graphic with headphones and the phrase "Music Moves the Soul" in a circular design.
Black T-shirt with white text and barcode design, featuring the words 'DIEY', 'POWER', and 'GOLD' and the website 'KUAA.ORG' and radio station '99.9 FM'.

t-shirt designs

A vinyl record on top of a collection of vinyl records in bins, with posters on the wall and a skull logo with headphones in the bottom right corner.
Dark background with pink skull wearing headphones, text 'Music moves the soul,' and radio station 'KUA 99.9 FM' at the bottom.
Line drawing of a vintage boombox stereo with cassette tape deck and large speakers, with the text 'Best radio show ever' at the top and the phrase 'We didn't say it. They did.' at the bottom.
A person's hand is adjusting a knob on a vintage boombox placed on a wooden surface. The boombox has large speakers, various dials, and buttons. Overlaid text reads 'NEW PLAYLIST COMING SOON' with a pink starburst design.
Mixing console and music equipment in a recording studio with overlay text 'This week on... Dirty Boulevard' and a barcode.
A background of a pile of vintage cassette tapes with white, black, green, and red labels. Overlaid is colorful text emphasizing punk, Brit Pop, jazz, rock, and genres in between, with star decorations in pink, green, blue, and orange. The text reads
A vinyl record spinning on a turntable with a label that reads "Boney Boulevard," a radio station KUAA 99.9 FM, and a slogan "Music feeds the soul." The image has a sepia tone with overlay text "Now spinning daily" and "KUAA 99.9."
Pink poster with black and white text advertising Dity Boulevard radio station, KUAA 99.9 FM, with the slogan 'Daily Listening. No Limits.'

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